May 29, 2015
The Cost of Printing
We strive to get the most out of every budget by considering all aspects of design and printing. We work closely with our partner printers in order to maximize resources and ultimately printing costs. Here are the five most common factors to consider that affect prices.
This is a no-brainer. The more you print, the more you spend. But there are price breaks when printing in large quantities; situations where printing more will actually get the most out of a budget. That is why it’s always best to collaborate with a printer.
2. Paper type
Printers keep stock of the most common papers used. These are paper used for flyers, magazines, postcards, etc. Special paper such as metallics, odd-colored paper, textured paper, etc. have to be ordered upon request. This adds to cost and the time it takes to get the paper delivered.
3. Shape and size of the print piece
Standard sizes (such as letter and tabloid sizes) are more affordable since they are commonly in stock and these are unit sizes which can be cut from larger sheets of paper without any waste. An odd shaped print piece will have to be cut from a standard sheet of paper causing waste and requiring more paper to print.
4. Special treatment
There are many varnishes, finishes, and techniques that can be done to paper. Some examples are spot gloss, metallics inks, embossing, engraving, soft-touch coating, scented inks, and glow-in-the-dark inks. These all require extra production time. And not all printers offer these so some have to outsource to other vendors adding time and expense to the job.
5. Binding, collating, and converting
Common ways to bind documents are by spiral/wire-o binding, perfect binding, or saddle-stitching (staples). Of course there are other ways to bind. But the more special the technique, the more costly. Converting is when a piece has to be folded (i.e. a special envelope). Simple folds have be done by machine. Complicated folds are done by hand.
All in all, there are a lot of things to consider when creating a printed piece. That is why we collaborate early on in the design process with the client and print vendor/s to ensure needs and expectations are met without unnecessary extra expenses.