The first five years of a child's life are crucial, playing a great role in a state's economic growth down the road. That's why First Five Nebraska, in their good foresight, asked Clark Creative Group to develop a far-reaching statewide media campaign. By creating a buzz through TV, radio, and a source website for more information, we've encouraged more people to interact, think, and talk about the development of kids during those first five years when—you guessed it—kids are learning to interact, think and talk themselves.